Privacy Policy
Last Updated: July 16, 2025
This Privacy Policy explains how Patioslife UK ("Patioslife," "we," "us," or "our") collects, uses, shares, and safeguards your personal information when you access our website patioslife.uk, make a purchase, or otherwise engage with our services (collectively, the "Services"). By using our Services, you acknowledge and agree to the practices described in this Privacy Policy, which is designed to comply with the UK GDPR, the Data Protection Act 2018, and other applicable UK and EU consumer protection laws.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, legal requirements, or industry standards. Any revisions will be posted on this page with the updated “Last Updated” date. If we make material changes (for example, introducing new categories of data collected or changing how we use data), we will notify you directly where legally required (e.g., by email or via a site notice).
2. Information We Collect
We collect personal data in several ways — directly from you, automatically through your use of our site, and from third-party service providers who support our operations.
a) Information You Provide Directly
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Contact Details: Full name, billing/shipping address, email, telephone number.
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Order Information: Payment confirmation, delivery details, invoices, VAT details if applicable.
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Account Information: Username, password, login credentials, saved preferences.
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Customer Support Records: Communications with our support team, warranty claims, return requests.
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Reviews and User Content: Feedback, product ratings, or media you submit voluntarily.
b) Information Automatically Collected
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Technical Data: IP address, browser type, operating system, device identifiers.
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Usage Data: Pages visited, time spent, shopping cart interactions, referral sources.
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Tracking Technologies: We use cookies, pixels, and SDKs for functionality, personalization, and analytics.
c) Information From Third Parties
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E-commerce Platforms: Shopify for site hosting and transactions.
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Payment Processors: Stripe, PayPal, Klarna (for order payments and fraud prevention).
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Logistics & Shipping: Royal Mail, Evri (Hermes), Yodel, DHL, and other couriers.
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Marketing Platforms: Meta (Facebook), Google Ads, Klaviyo for communications and ad targeting.
3. How We Use Personal Information
We process your data only where we have a lawful basis under the UK GDPR, including:
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Contractual necessity: Fulfilling and delivering your order, processing payments, managing warranties.
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Legal obligations: Record-keeping for tax and accounting compliance, fraud prevention.
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Legitimate interests: Personalizing marketing, improving site performance, customer analytics.
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Consent: Sending promotional emails, SMS, or personalized ads where you have opted in.
Examples of specific uses:
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Managing returns, exchanges, and after-sales service.
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Offering tailored promotions or loyalty programmes.
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Protecting against unauthorized access or fraudulent activity.
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Enhancing user experience with data-driven improvements.
4. Cookies and Tracking
We use cookies to:
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Enable essential site features (checkout, cart, login).
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Analyze performance and traffic (Google Analytics).
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Deliver personalized advertising (Meta Pixel, Google Ads).
You may disable or adjust cookies in your browser settings, but some site functions may be impaired.
For more detail, see Shopify’s Cookie Policy.
Our site does not currently respond to “Do Not Track” browser signals.
5. Sharing of Personal Information
We do not sell your data to third parties. We may, however, share data as follows:
| Category | Shared With | Purpose |
|---|---|---|
| Identifiers & Contact Data | Shopify, Payment Processors, Shipping Carriers | Order fulfillment, delivery, and billing |
| Commercial Data | CRM (Klaviyo), Google Analytics | Customer relationship management and analytics |
| Technical/Usage Data | Advertising platforms (Google, Meta) | Targeted advertising and site performance |
| Legal/Compliance Data | HMRC, regulators, auditors | Tax, legal compliance, fraud investigations |
All third parties are bound by data protection agreements ensuring compliance with the UK GDPR.
6. Data Retention
We only retain your data as long as necessary:
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Order & transaction data: 7 years (legal/tax requirement).
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Customer accounts: 2 years after closure, unless longer retention is required.
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Marketing consents: Until you opt out or withdraw consent.
7. Security Measures
We apply industry-standard safeguards to protect your personal data, including:
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SSL encryption for data in transit.
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AES-256 encryption for stored information.
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Firewalls and intrusion monitoring systems.
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Strict role-based access controls and regular internal audits.
In the event of a personal data breach, we will notify both the ICO (UK regulator) and affected individuals within 72 hours, where required.
8. International Data Transfers
Your data may be processed outside the UK, including in the EU, USA, or Canada. To protect your rights, we rely on:
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Standard Contractual Clauses (SCCs) approved by the EU and UK.
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UK International Data Transfer Agreements (IDTAs).
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Adequacy decisions (where applicable, e.g., transfers to the EU).
9. Your Rights Under UK GDPR
As a UK resident, you have the following rights:
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Access: Obtain a copy of your personal data.
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Rectification: Correct inaccurate or incomplete information.
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Erasure: Request deletion (“right to be forgotten”).
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Restriction: Limit processing in specific circumstances.
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Data portability: Request your data in machine-readable format.
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Withdraw consent: Stop marketing communications at any time.
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Lodge a complaint: With the ICO if you believe your rights are violated.
To exercise your rights, contact us at support@patioslife.uk. We may require proof of identity before acting on your request.
10. Children’s Data
Our services are not directed to children under 16, and we do not knowingly collect their data. If such data has been inadvertently collected, please notify us so we can delete it promptly.
11. Complaints
If you have any concerns regarding your data, please contact us first at support@patioslife.uk.
If unresolved, you may lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/
12. Contact Information
Patioslife UK
📍 Warehouse Address: 18 Montpelier Place, London, SW7 1HJ, UK
📧 Email: support@patioslife.uk
🕘 Hours: Monday – Friday, 9:00 AM – 6:00 PM (GMT)
We aim to respond to all enquiries within 24 hours.
